SEO · Orb Energy
Work With Us
Orb Energy × Watercrab — Case Study

How We 3X'd Organic Traffic for a Solar Brand in 28 Days.

Industry
Solar Energy
Scale
PAN India
Approach
360° SEO Strategy
Orb Energy ORB ENERGY
Solar Energy Solutions
SCROLL DOWN
Technical SEO Content Optimization Google Search Console Keyword Targeting Organic Growth Conversion Rate Query-Level Targeting Solar Energy
Customer Overview

Orb Energy provides a comprehensive portfolio of solar energy solutions, including ground-mounted and rooftop photovoltaic (PV) systems, as well as solar water heating systems. The company caters to a diverse customer base across the commercial, industrial, and residential sectors — serving clients across PAN India.

Despite strong product offerings and market presence, the brand's organic digital performance had plateaued — leaving significant search visibility and conversion opportunities untapped in a highly competitive market.

The Challenge

In April 2024, the client's organic performance had plateaued. The website was under-optimised with technical SEO gaps, scattered content targeting, and limited keyword traction in Google Search Console.

01Organic Clicks: only 2,000 — minimal search visibility in a high-intent category
02Impressions: 77,700 — brand barely surfacing for relevant solar queries
03Organic Sessions: 1,838 — weak traffic despite a large addressable market
04High competition — market flooded with solar brands investing heavily in search and paid ads
05Technical SEO gaps, scattered content targeting, and limited keyword traction across the site

Baseline Period: April 20 – May 17, 2024

The Solution

To address these challenges, a 3-step SEO plan was deployed — rooted in performance data and market insights — to systematically close the gap between Orb Energy's potential and its actual search presence.

01
Technical SEO Overhaul
Comprehensive audit and remediation of crawlability, site speed, Core Web Vitals, structured data, indexation, and internal linking architecture — building the foundation for sustainable ranking gains.
02
Content Optimization & Expansion
Existing pages were optimised for topical relevance and search intent. New content was created to capture high-value, commercially-relevant queries across the solar energy category.
03
Query-Level Targeting via GSC
Google Search Console data was used to identify near-ranking and high-impression queries. Targeted on-page optimisations were made to convert impressions into clicks at scale.
Results & Business Impact

Year-over-year comparison: Apr 21 – May 18, 2024 vs. Apr 21 – May 18, 2025. Every single organic metric moved — dramatically.

Metric 2024 (Before) 2025 (After) Change
Organic Clicks 2,000 9,500 +286% 🔥
Impressions 77,700 314,000 +304% 📈
Organic Sessions 1,838 9,870 +438% 🚀
CTR (Click-Through Rate) 2.6% 3.0% +15%
Goal Conversions 1,226 5,044 +311% 🎯

Measurement Period: April 20, 2025 – May 17, 2025

286%
Organic Clicks
2K → 9.5K
304%
Impressions
77.7K → 314K
438%
Organic Sessions
1.8K → 9.8K
311%
Conversions
1,226 → 5,044
28
Days to Impact
YoY Growth
Key Takeaways

The results reflect more than traffic growth — they represent a structural shift in how Orb Energy's website performs as a business asset.

→ Stronger Sales Pipeline — Significantly more qualified traffic translating directly into stronger commercial outcomes.
→ Increased Search Authority — Improved topical relevance and domain authority across core solar energy search categories.
→ Improved User Engagement — Lower bounce rate and higher conversion rate driven by better-matched search intent.
→ Zero Additional Ad Spend — Long-term organic growth engine built without increasing paid media budgets.
Conclusion

This SEO strategy transformed the website from a stagnant organic performer into a high-growth acquisition channel. By addressing critical technical SEO issues, expanding and optimising content, and leveraging query-level insights from Google Search Console, the site achieved substantial visibility and traffic gains.

Within a year, organic clicks increased by 286%, impressions by 304%, and organic sessions by 438%, while conversions grew by 311%. The result was not only higher traffic, but more qualified visitors, stronger search authority, and a scalable organic growth engine that continues to drive revenue — without increasing ad spend.

Next Steps
Interested in achieving
similar results?
We'll evaluate your current search performance and build a custom roadmap to help you grow fast — no fluff, just data-driven strategy.
👉  Ruckus Tech →