E-Commerce Design · Jus Cubs
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Jus Cubs × Ruckus — Case Study

Bundle Of Joy.

Industry
Children's Fashion & Retail
Deliverable
E-Commerce Page
Approach
Design-First Strategy
Jus Cubs — Bundle of Joy JUS CUBS
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Experience Design UI Design Content Creation Frontend Development UI Upgradation Web Architecture Product Filter Shopify
Story

Jus Cubs was introducing an offer called 'Bundle of Joy' — a selection of handpicked outfits for children. And they wanted to feature this creatively on their existing website.

Since Jus Cubs already had a website, this was a pretty straightforward task. We ensured to keep the same look and feel with the design and linked the page to their e-commerce portal to feature the clothes in their section.

Jus Cubs — Bundle of Joy Main View
The Challenge
01 Design and troubleshooting of the suggest website
02 Upgradation of product filter with relevant parameters
03 Integration of Mega menu with product filters
04 Device responsive and browser compatible website
Scope of Work

The Bundle of Joy page was built on Shopify to integrate seamlessly with Jus Cubs' existing e-commerce infrastructure. The platform required careful UI upgradation and product filter enhancements to match the brand's playful and vibrant identity while improving the overall shopping experience.

The architecture focused on a frictionless browsing and purchasing journey, allowing parents to discover and select handpicked outfits for their children with ease. Every technical decision supported the goal of creating a page that feels both creatively fresh and functionally robust.

Design
Experience Design
UI Design
Content Creation
Development
Frontend Development
UI Upgradation
Product Filter
Tech Stack
Shopify
Bootstrap
Angular JS
Strategy
Web Architecture
User Experience
Code Upgrade
Testing
Optimization
Compatibility
Functionality
Our Approach

Our approach centered on extending the existing Jus Cubs brand experience into a dedicated, creative landing page for the Bundle of Joy offer. The goal was to maintain visual consistency with the live website while introducing a fresh, campaign-specific design that made the offer feel special and irresistible.

The page was designed to guide parents effortlessly from discovery to purchase — with clear product categorization, enhanced filters and a Mega menu that made exploring the curated collection intuitive and enjoyable. Every decision was made with the end shopper in mind.

01
Brand Consistency
Maintained the existing Jus Cubs look and feel throughout, ensuring the new page felt like a natural extension of the brand rather than a standalone addition.
02
Playful Visual Identity
Brought the Bundle of Joy campaign to life with vibrant, child-friendly visuals and bold design choices that communicate joy and excitement to parents and kids alike.
03
Smart Product Filtering
Upgraded the product filter system with relevant parameters and integrated a Mega menu, allowing shoppers to navigate the curated collection quickly and precisely.
04
E-Commerce Integration
Seamlessly linked the new page to the existing Shopify e-commerce portal, ensuring a smooth purchasing journey from browsing to checkout without friction.
UI / UX Design

The UI/UX design focused on creating an engaging and delightful shopping experience that puts the children's outfits front and center. Bright, joyful imagery combined with clean layouts and intuitive product navigation ensures that parents can discover and purchase the perfect bundle effortlessly.

Consistent with the Jus Cubs brand language, every visual element was crafted to feel warm, inviting and trustworthy — qualities that matter greatly to parents shopping for their children. The result is a page that is as enjoyable to browse as the products themselves.

Responsive Design

Parents shop for their children's clothing from wherever they are — whether browsing on a desktop at home or quickly checking on a mobile while on the move. The Bundle of Joy page was designed to deliver a consistent, vibrant and easy-to-use experience across every screen size.

Responsive layouts, optimized product imagery and cross-browser compatibility ensure smooth, reliable performance across smartphones, tablets, laptops and desktops — making it easy for every parent to find and purchase the perfect bundle for their child.

Mobile Experience
Fully optimized for mobile shopping with touch-friendly navigation, easy product browsing and streamlined checkout on the go.
Desktop Showcase
Rich, immersive product experience on larger screens with high-quality imagery, detailed filters and the full Mega menu navigation.
Optimized Performance
Fast loading product pages and efficient image delivery ensure a smooth shopping experience without frustrating delays.
Universal Compatibility
Tested across all major browsers and devices to ensure every shopper gets a consistent, reliable and delightful experience.
Key Features

The Bundle of Joy page was built to showcase Jus Cubs' curated children's outfit collections through a modern, joyful e-commerce experience. Every feature is designed to make discovery effortless and purchasing seamless, turning browsing parents into confident buyers.

01
Bundle Showcase Page
A dedicated, creatively designed landing page for the Bundle of Joy offer, featuring handpicked outfits with vibrant imagery and compelling product presentation.
02
Upgraded Product Filters
Enhanced product filtering system with relevant parameters including size, age group, colour and category — making it simple for parents to find exactly what they need.
03
Mega Menu Integration
Integrated Mega menu with product filters providing intuitive, top-level navigation across the full Jus Cubs collection without leaving the current page context.
04
Shopify E-Commerce Link
Seamlessly connected to the existing Jus Cubs Shopify portal, enabling a smooth end-to-end purchasing experience from the Bundle of Joy page directly through to checkout.
05
Cross-Device Compatibility
Fully responsive across all screen sizes and browsers, ensuring every parent can browse and shop the Bundle of Joy collection from any device with ease.
The Result

Since its launch, this page in particular has performed well. Lots of customers have conscious the offer and are ordering through the portal.

40%
New Users
1750+
Engagement
54
Reviews
Conclusion

By creating a page that blends creative campaign design with practical e-commerce functionality, Ruckus delivered a Bundle of Joy experience that genuinely drives sales for Jus Cubs. The combination of brand-consistent visuals, smart product filtering and seamless Shopify integration has made the page a high-performing asset in the Jus Cubs digital ecosystem.

Jus Cubs now has a dedicated digital showcase for their Bundle of Joy offer that not only captures attention but converts it — a page that makes parents feel confident and excited about dressing their children in something truly special.