Creative and digital strategy across Century Real Estate projects, campaigns and internal events.
Project Overview
Selling a lifestyle, project by project
Ruckus was Century’s creative and digital strategy partner in Bengaluru — giving each project (Ethos, Breeze, Central, Indus, Eden, Infiniti, Midtown) its own story, building India’s first sports-centric plotted development, and rallying the whole company for its annual kick-off.
Services
- Creative
- Digital strategy
- Social media
- Billboards
- Brochures
- EDM
- Internal events
Industry
- Real estate
- Bengaluru
Client Century Real Estate
02Billboards
Big, bold and on the road
03Century Sports Village
India’s first sports-centric plotted development
A football field, a cycling track and any sport, any time — in your backyard.
04Annual kick-off 2016–17
Together we can
A three-word campaign for the whole company — teasers, invites, badges, certificates and the backdrop.
05EDM & Facebook
Conversations, not just listings
29 pieces shown · 5 workstreams
Century Real Estate
Seven projects, seven stories — and one company rallied behind “Together we can”.
01Social media
Every project, its own lifestyle
Billiards at Breeze, leisure at Central, a pool at Ethos — the life you buy, not the floor plan.