Four months of focused SEO around the searches that mattered.
Search query 01
rooftop solar
54Top 10
Search query 02
commercial rooftop solar
Top 3
Approximately four months of SEO.
Project Overview
Winning the searches that matter for a solar brand
Orb Energy has provided rooftop solar solutions in India since 2006 — for homes, and for commercial and industrial customers — with its own in-house solar finance.
It came to Ruckus with one clear search objective: rank prominently for “rooftop solar”. The keyword stood at position 54. We built a dedicated rooftop solar page, surrounded it with supporting content, fixed the technical foundations and worked query by query from Search Console data.
Services
- SEO strategy
- Keyword targeting
- Landing page
- Content strategy
- Technical SEO
- Search Console optimisation
Industry
- Solar energy
Data
- Google Search Console
- Google Analytics
Client Orb Energy
01 · The searches that mattered
Priority keyword · broad
rooftop solar
54Top 10
Commercial keyword · specific
commercial
rooftop solar
Top 3
Before
rooftop solar · initial Google position
Before: “rooftop solar” ranked at position 54 on Google.
Visible.
But not where it needed to be.
02 · The strategic decision
Dedicated landing page
Residential
Rooftop Solar
The Residential Rooftop Solar page, section by section
01Answer the query
02Why rooftop solar
03Compare the systems
04Why Orb Energy
05Customer proof
06FAQ & next step
03 · On-page SEO
- URL
- orbenergy.com/residential-rooftop-solar/
- Title tag
- Residential Rooftop Solar – Orb Energy
- Canonical
- Self-referencing
H1Rooftop solar solutions for Indian Homes – Trusted by 72,000+ customers
H2Benefits of installing rooftop solar on your home5 × H3
H2Choosing a rooftop solar system that works for you
- H3Grid-connected rooftop solar system
- H3Hybrid rooftop solar system
- H3Off-grid rooftop solar system
H2So why choose Orb Energy?8 × H3
H2Experience top-notch after-sales support with Orb Energy
H2Check out some of our happy residential rooftop solar customers
H3Frequently asked questions7 × H3
04 · Long-tail search
Answering the questions solar buyers actually type
- Is 3 kW solar enough for a house?
- What is the average rooftop solar installation cost?
- Are there any financial incentives/subsidies for solar panel installations?
- Does a solar rooftop require regular maintenance?
- Can I monitor the performance of my solar rooftop system via my smartphone?
- Is rooftop solar a good investment?
From the page’s FAQ — each answered on the page itself.
05 · Content ecosystem
Target page
Residential Rooftop Solar
Solar subsidies
How to apply for the rooftop solar subsidy scheme
Solar financing
Surya Shakti Solar Finance Scheme — Orb Energy partners with SBI
Solar financing
Solar power financing options for businesses: an overview
Industry trends
Current state and future trends in solar photovoltaic technologies
06 · Search intent
Learn, compare, trust, act — every stage has a page
Learn
Subsidy & finance articles Compare
Grid, hybrid or off-grid Trust
Real customer stories Act
Book a free site survey
07 · Internal linking
Authority flows in. Readers flow on.
Links in
Homepage
6 links · navigation, body and footer
Press release · Orb × SBI Surya Ghar finance
In-content link
Target page
Residential Rooftop Solar
/residential-rooftop-solar/
Links out · from the page body
Hybrid rooftop solar for a home · Jaunpur
Off-grid rooftop solar home · Kundapur
On-grid rooftop solar for a house · Tumkur
Rooftop solar for homes with EV charging · Bangalore
Client stories
After-sales service guide
08 · Technical SEO
Crawl
- Crawl issues fixed
Index
- XML sitemap resubmitted
Experience
- Mobile usability
- Core Web Vitals
Performance
- Image compression
- Faster server response
09 · Search Console
The ranking movement: “rooftop solar” moved from position 54 into the Top 10 in approximately four months.
The ranking movement · rooftop solar
54
→
TOP 10
Commercial keyword
commercial rooftop solar
TOP 3
Keyword scoreboard · approximately four months
- rooftop solar
- 54toTOP 10
- commercial rooftop solar
- TOP 3
Organic growth, year on year: Apr 20 – May 17, 2024 vs Apr 20 – May 17, 2025
Impressions
+304%
- 2024
- 77.7K
- 2025
- 314K
Clicks
+370%
- 2024
- 2.02K
- 2025
- 9.5K
Organic sessions
+284.68%
- 2024
- 2,637
- 2025
- 10,144
Engaged organic sessions
+433.35%
- 2024
- 1,826
- 2025
- 9,739
Average CTR
+15%
- 2024
- 2.6%
- 2025
- 3%
Apr 20 – May 17, 2024 vs Apr 20 – May 17, 2025 · Search Console and Analytics. Clicks change calculated from the totals shown.
10 · The evidence
Straight from the accounts
11 · SEO as a system
SEO is a
system
- 01Search data
- 02Keyword insight
- 03Page
- 04Content
- 05Internal linking
- 06Technical SEO
- 07Ranking
- 08Traffic
- 09Conversion signal
- 01Search data
- 02Keyword insight
- 03Page
- 04Content
- 05Internal linking
- 06Technical SEO
- 07Ranking
- 08Traffic
- 09Conversion signal↺
The goal was never just more traffic.
It was to be found for the searches that mattered.
- rooftop solar
- 54 → TOP 10
- commercial rooftop solar
- → TOP 3
SEO & organic growth for Orb Energy by Ruckus.
