A new digital experience for Ekakanya, designed to bring its mission, programmes and stories of change closer to the people who matter.
The Project
A digital home for Ekakanya’s mission
Ekakanya Foundation works with girls and young women in rural Rajasthan — through education, mentoring, leadership and economic empowerment — from its base in Block Bassi, Jaipur. The name means “the girl child” in Sanskrit.
Ruckus designed and developed ekakanya.org: one place for the foundation’s mission, its programmes — Project Parinati and the Rural KPO — its impact, and the stories of the young women at the centre of its work.
Services
- Experience design
- Information architecture
- UI design
- Responsive design
- Website development
Sector
- Social impact
- Girls’ education
- Women’s empowerment
Platform
- WordPress
- Elementor
Client Ekakanya Foundation
The challenge
A foundation like Ekakanya has many layers to communicate at once. The work was to organise every one of them into a clear experience — without reducing the girls and women at its heart to a row of statistics.
- Mission
- Programmes
- People
- Communities
- Impact
- Stories
- Ways to take part
Design objectives
Five things every page had to do
- 01
Clarity
Make the mission understandable in one screen.
- 02
Humanity
Keep real people and their journeys at the centre.
- 03
Structure
Make programmes, impact and information easy to explore.
- 04
Credibility
Show the evidence — research, reports and numbers — openly.
- 05
Action
Make it obvious how a visitor can take part.
Information architecture
Six top-level destinations, two grouped menus. The structure follows the questions a visitor actually asks — who, what, what changed, how to help — so the order of the menu is the order of the story.
ekakanya.org · Home
About Us
Who is Ekakanya — and why?
- Our History
- Our Approach
- Vision & Values
- Leadership Team
Our Programs
What does it actually do?
- Project Parinati
- Rural KPO
The Impact
What has changed?
- Impact assessment
- Progress reports
- Impact & achievements
Get Involved
How can I help?
- Give
- Become a Partner
- Volunteer
- Sponsor
Gallery
What does the work look like?
- 10 years celebration
- Community
- Higher Education
- KPO
- Parinati
Contact
How do I reach the team?
The homepage
The whole story, in one scroll
The homepage is built as a narrative, not a directory: mission, proof, approach, programmes, impact, people — and then a way to reach the team.
- 01Welcome
Say who — then prove it
A short introduction set beside three numbers: change-leaders trained, first-generation earners, women and adolescents impacted.
- 02Our intervention
Explain the approach
Where Ekakanya works and who with — then four pillars, each a photo-led card.
- 03Our programs
Show the ways in
Project Parinati, Higher Education Support, Employment and Skills — each leading into the programme pages.
- 04Our impact
Outcomes, told as change
Marriage delays, health awareness, academic dreams — written as what changed for the girls.
- 05Stories of change
End with a person
A slider of individual journeys, so the last thing a visitor meets is a name and a face.
- 06Footer
Make the next step easy
Phone, address, email and hours, the full site map and the foundation’s social channels.
Storytelling
Every number on the site has a person behind it, so the design keeps finding room for them: a story slider closes the homepage, and Project Parinati gives its change leaders full profiles, each in her own name.
On the homepage slider
- Ritu, from Ekakanya’s first batch
- Rinku Rises Through Resilience
- Change Leader Asha
- Sangeeta the Force Multiplier
- Jhankar Chooses Learning Over Limits
Project Parinati · Stories of Change Leaders
Homepage slider · on mobile
Impact
These outcomes belong to Ekakanya and the girls it works with. Our part was designing how they are communicated: numbers paired with plain-language explanation, outcomes told as change, and the evidence one click away.
- Change-Leaders Trained
- 150Change-Leaders Trained
- First-Generation Earners
- 110First-Generation Earners
- Women and adolescents impacted
- 2,500Women and adolescents impacted
- of programme graduates have negotiated with their families to delay early marriages
- 43%of programme graduates have negotiated with their families to delay early marriages
- young women have stepped into higher education
- 30young women have stepped into higher education
Ekakanya’s own figures, as published on the ekakanya.org homepage. They describe the foundation’s work — not the website’s performance.
The Impact · what changed, how, and what sustains it
The Impact · progress reports, one click away
Programmes · Project Parinati
Launched in 2015, Parinati works with girls and young women aged 17–22 and above over a 2.5-year journey. Its page reads like the programme itself: what it is, what is taught, who is involved, how each batch grew — and who it became.
- PehchaanSelf-awareness
- SwasthyaPhysical & nutritional wellbeing
- AdhigamLaws & institutions
- NetritvaLeadership
- Kaushal VikasSkills & digital literacy
01The promise
“Empowering Rural Girls to Become Change Leaders” — over a photograph of a Parinati session, with a short film one click away.
02About the programme
What Parinati is, who it is for and how long it runs — beside photographs of the girls themselves.
03Training & curriculum
Five modules in a tabbed panel: one click per module, instead of one long wall of text.
04Community development
The families and villages around each girl — with community meetings, members and villages counted.
05What sets it apart · Batches
Tailored training, cultural insight, hands-on impact — then each batch, year by year.
06In numbers
Four figures with icons: change leaders, university students, KPO employment, years of impact.
- 07
Stories of change leaders
Long-form profiles — Lalita, Ritu, Sunita, Itishree, Rachna and more — before one closing call: “Join Parinati”.
The second programme
Rural KPO — the same pattern, from training to livelihoods.
An all-women Knowledge Process Outsourcing centre in Bassi gets its own page: what it does, its key achievements in numbers, and the questions visitors ask about digital training — answered one by one.
The design system
Warm, readable and rooted in the brand
Typography
Action That Transforms Lives
Ekakanya Foundation empowers girls from rural areas to reach their full potential and lead change in their lives and communities.
- Headings
- Marcellus — classical, calm, dignified
- Body
- Lato — open and easy to read
Values row
Counters with icons
Headline figure + supporting cards
Impact panel
Photography
The foundation’s own pictures, given room to breathe.
Classrooms, villages, celebrations and workplaces — filterable in the gallery by 10 years celebration, community, higher education, KPO and Parinati.
Responsive experience
Designed for the screen in your hand
Desktop, tablet and phone each get their own layout: columns stack, cards become a single readable column, the menu folds away — and the story keeps its order.
On a phone, section by section
The visitor’s journey
Whether someone arrives curious, as a potential partner or as a donor, the path is the same — and every stage has a real page waiting for it.
- 1Home
Discover
The mission, in one line, over the people it serves.
- 2About Us
Understand
History, approach, vision & values, the team.
- 3Our Programs
Explore
Project Parinati and the Rural KPO, page by page.
- 4The Impact
See the impact
Outcomes, assessment and the progress reports.
- 5Stories of change
Meet the people
Named journeys on the homepage and on Parinati.
- 6Get Involved
Take the next step
Give, partner, volunteer or sponsor — or get in touch.
The experience in full
Page by page
When the mission matters,
the digital experience should too.
Website design & development for Ekakanya by Ruckus.
