Reimagining the digital presence of one of India’s established food and agriculture businesses through a modern, structured and scalable corporate website.
Project Overview
KSE Limited came to Ruckus Tech to bring a decades-old brand into a more modern digital environment. The new website had to communicate KSE’s scale, business verticals, legacy and values — while making a large amount of corporate information easier to navigate.
Services
- UX strategy
- UI design
- Web design
- Website development
- Responsive development
- Content structuring
- SEO
Industry
- Manufacturing
- Agriculture
- Dairy
- FMCG
Technology
- React
- Vite
- Bootstrap 5
Client KSE Limited
The Challenge
Bringing six decades of trust into a new digital experience
KSE spans cattle feed, coconut oil, dairy and ice cream, six units, investor information and CSR. The challenge was to communicate that breadth without making the website feel complicated.
- 01
Multiple business verticals
Present a diverse business ecosystem clearly, without one division drowning out another.
- 02
Legacy + modernity
Carry decades of credibility into an experience that feels contemporary.
- 03
Information architecture
Organise a large volume of corporate, product and investor information.
- 04
Scalability
Build a structure that can absorb new content and future business growth.
- 05
Responsive experience
Work naturally across desktop, tablet and mobile.
Strategy
From a complex business to a clear digital story
The strategy focused on simplifying KSE’s extensive ecosystem: four businesses, six units, investor information, CSR and media — organised into one clear, consistent structure.
- 01
Clarify the ecosystem
Make KSE’s different business verticals easy to understand at a glance.
- 02
Make legacy feel relevant
Present the company’s heritage without making the experience feel dated.
- 03
Build a scalable structure
A flexible framework for divisions, products, locations, CSR and corporate content.
- 04
Design for every screen
One consistent experience across desktop, tablet and mobile.
/business/cattlefeedCattle Feeds
The core of KSE for six decades — nutritionally advanced feeds.
/business/coconutoilCoconut Oil
Six decades of coconut oil extraction expertise.
/business/ksdairyDairy Products
Ethically sourced, nutrition-led dairy — from farm to family.
/business/vestaVesta Ice Cream
Rich, creamy ice cream crafted from pure milk.
Website Experience
Designed to make complexity feel simple
Every business page follows the same rhythm — a strong hero, a clear promise, then products and proof — so moving between KSE’s divisions never feels like changing websites.
- Clear hierarchy
- Strong typography
- Intuitive navigation
- Structured content
- Visual storytelling
- Consistent components
- Responsive behaviour
- Scalable architecture
Homepage
One page tells the whole story — legacy, businesses, units and CSR. Hover to scroll it.
Business verticals
Four businesses, one consistent card system on the homepage.
Products
Each division gets its own visual world, inside the same structure.
Corporate & about
Purpose, highlights, leadership and investor information — given room to breathe.
Locations & manufacturing
Six units across Kerala and Tamil Nadu, mapped into one clear section.
CSR
Community work presented with the same care as the business.
Mobile
Recomposed for the phone, not just shrunk.
Homepage
Cattle Feeds
Vesta Ice Cream
Coconut Oil
Legacy
A legacy built over decades.A digital experience built for what comes next.
- 1963
- KSE — formerly Kerala Solvent Extractions Ltd. — set up the first solvent extraction plant in Kerala.
- 60 years
- of excellence, with cattle feed at the core of the business.
- 33 years
- Consecutive Solvent Extractors’ Association National Awards in coconut processing.
- 740+
- Dealerships across India, and growing.
As published by KSE Limited on kselimited.com.
Design System
A system built around clarity
A small set of components — navigation, section intros, image cards, location tiles and a deep footer — carries the whole site, so new content always has a home.
- Typography
- Navigation
- Content hierarchy
- Spacing
- Cards
- Responsive components
- Image treatment
- Interaction patterns
Outcomes
What the new website delivers
- 01
Modern digital presence
A contemporary website aligned with KSE’s evolving business ecosystem.
- 02
Clear business architecture
A structured experience for multiple business verticals and audiences.
- 03
Scalable content system
A flexible framework for extensive corporate and business information.
- 04
Responsive experience
A consistent experience across desktop, tablet and mobile.
Built for the next chapter.
The new KSE digital experience brings a complex business ecosystem into a clearer, more contemporary and scalable digital environment.
