Case Study · Events
A collection of event concepts, launches, conferences, brand activations and installations from the Ruckus Events profile.
Project Overview
Every event is its own small world. This is what we built in them.
Ruckus believes in unconventional methods of advertising, and that behind every successful event is a little bit of magic. The creativity that drives its advertising design goes into events too — from choosing a theme to the minute details of the food being served.
The profile sums the approach up as a blend of three pillars of marketing: Creativity, Content and Technology. What follows is the work, event by event, in the order the profile presents it: launches, family days, dealer conferences, exhibitions and installations, and a long run of work for Bosch.
Services
- Events & Event Branding
- Branding & Graphic Design
Industry
- Events
Platform
- Corporate events
- Product launches
- Brand activations
- Conferences
- Installations
Client Events
Source Ruckus Events Profile, 23 projects
This page covers the 23 projects in the Ruckus events profile. It is a historical document: dates, outcomes and numbers appear only where the profile gives them, and outcomes the profile reports are shown as the profile states them.
Contents
Jump to an event.
23 events
01
Events
The International Wine Festival 2012
Karnataka Wine Board · FMCG
- Work
- Trade & Consumer Event
- Group
- Festivals and public events
Work and challenge
- Create a gathering platform for wine growers, manufacturers, retailers and consumers in Karnataka.
- Brand Karnataka as the ideal “wine destination” in India.
Approach
- A thoroughly planned, precisely executed event.
- Reach the target audience directly.
What Ruckus did
- Hosted a wine festival that, as the profile states, was presented for the first time by any state government in the commercial sphere.
- The profile reports great reviews from the Indian wine community and the general public.
Event Highlights
6 Photos
01 / 0602
Events
Diet Chicken Launch
Suguna Poultry · FMCG
- Work
- Press Meet
- Group
- Product launches and brand activations
Work and challenge
- Launch a new product for a well-established brand with a reputation in the Indian poultry industry.
- Create awareness of the product.
Approach
- A detailed, precisely planned event for Bangaloreans.
- The intention: raise brand recall and product-specific awareness.
What Ruckus did
- A product launch attended by the media, the poultry industry and other important people.
- The profile reports extensive press coverage and increased sales of the product.
Event Highlights
3 Photos
01 / 0303
Events
TOP Gear
Hutch · Telecom
- Work
- Family Event
- Group
- Corporate and employee events
Work and challenge
- Organise a comprehensive event with entertainment for employees, their families and children.
Approach
- A micro-planned event built around the brief.
- Employee management for performance practice and coordination.
What Ruckus did
- A theme-based event with a traditional festive ambience.
- A thematic setup from the entrance to the seating area.
- Coordination with third-party vendors.
Event Highlights
5 Photos
01 / 0504
Events
Product Promotion
Hindustan Unilever Limited · FMCG
- Work
- Mall Promotion
- Group
- Product launches and brand activations
Work and challenge
- Create a concept-based event to drive sales.
Approach
- Understand the mindset of the target audience.
- Work out what would motivate them to try the product.
What Ruckus did
- Free sampling in potential neighbourhoods, to reach as many customers as possible and attract them to try the product.
- The profile reports a great response and increased sales.
Event Highlights
4 Photos
01 / 0405
Events
Internal Launch
Uninor · Telecom
- Work
- Internal Launch
- Group
- Corporate and employee events
- Occasion
- The merger between United Wireless and Telenor
Work and challenge
- Plan and execute an internal event with participative results, for employees.
Approach
- Show the merger visually: the old company's house colours blended into the new company's blue.
- Carry that theme through fun-filled activities.
What Ruckus did
- An event exclusively for employees, to motivate and excite them about working together for the new company.
Event Highlights
3 Photos
01 / 0306
Events
Location Launch
NU · Medical
- Work
- Internal Launch
- Group
- Corporate and employee events
- Occasion
- A new location with bigger, more advanced services
Work and challenge
- Plan and execute an internal event with media coverage.
Approach
- Show the company's highlights through colour-themed decoration, followed by internal activities for employees.
What Ruckus did
- Invited a celebrity singer for the ribbon cutting.
- Conceptualised and executed the setup.
- Invited the press and organised internal activities for employees.
Event Highlights
4 Photos
01 / 0407
Events
Score kya hai
Hutch · Telecom
- Work
- Dealer Awards Night
- Group
- Dealer conferences and awards nights
Work and challenge
- Arrange a dealers awards night, to celebrate dealers and their contribution to making the brand successful.
Approach
- Use the idea of a scorecard: the dealers with the highest sales would be rewarded.
What Ruckus did
- Made cricket the theme, and created a pitch in the event premises.
- Gave dealers a chance to relax and unwind with India’s favourite sport, alongside non-stop entertainment.
Event Highlights
4 Photos
01 / 0408
Events
3i (Innovate, Increase, Intensify)
Tata BP Solar · Consumer Product
- Work
- Dealer Conference
- Group
- Dealer conferences and awards nights
- Participants
- Four countries in the solar segment
Work and challenge
- A dealer conference celebrating the coming together of four countries in the solar segment.
- Events to plan: a trade seminar, a stage set-up and a grand finale.
Approach
- A meticulously planned event, with the goal of entertaining guests and leaving them wanting more.
What Ruckus did
- A dealer conference with its share of seminars.
- A Bollywood-themed party with performers including Anushka Manchanda, of Viva fame.
Event Highlights
5 Photos
01 / 0509
Events
Add inches!
Hike Shoes · Consumer Product
- Work
- Product Awareness Promotion
- Group
- Product launches and brand activations
Work and challenge
- Raise awareness of a shoe brand with a unique selling point, at one of Bangalore's busiest tech parks.
Approach
- A display unit with promoters attending to people.
- Show them how the shoes could change their day.
What Ruckus did
- Took the store to the target audience right into their offices, so they could browse without losing time.
Event Highlights
3 Photos
01 / 0310
Events
Welcome to the Future!
SanDisk · Electronics
- Work
- India Product Launch
- Group
- Product launches and brand activations
- Cities
- Delhi, Mumbai and Bangalore
Work and challenge
- Launch the product in three Indian cities, with a concept-based title and a laser entrance.
Approach
- A strong concept-based event, with "Welcome to the future" as the theme, keeping in mind the nature of the company and its products.
What Ruckus did
- A product launch with a quirky, fun theme and a setup that matched it.
Event Highlights
3 Photos01 / 0311
Events
Milestone Achievement
Tesco · Software
- Work
- Internal Celebration & Conference
- Group
- Corporate and employee events
Work and challenge
- An internal celebration and conference, marking the strength of employees growing from 200 to 2,000.
Approach
- A theme-based event for employees, letting them cut loose, enjoy and have fun.
What Ruckus did
- Hosted an event that helped the company give back to its people.
- Gave employees a chance to get to know each other on a more personal level.
Event Highlights
3 Photos
01 / 0312
Events
Logo Launch
Apex Bank · Banking
- Work
- Logo Launch
- Group
- Product launches and brand activations
Work and challenge
- Plan and execute an attractive, innovative and pleasant setup for the bank's logo launch.
Approach
- Think out of the box, and add creativity to an otherwise ordinary launch.
What Ruckus did
- Added an element of surprise by showing guests the change from the old logo to the new.
- Used a hydraulic, rotational device to unveil the new logo.
Event Highlights
3 Photos
01 / 03The PDF gives this entry a client and work type but no event name, so the title is descriptive.
13
Events
Winning Together
Kerry · FMCG
- Work
- Two-day sales event
- Group
- Corporate and employee events
- Venue
- The Leela Palace
Work and challenge
- Organise a two-day sales event involving employees, with team-building activities.
Approach
- Morning till sunset: a corporate event setup.
- Night: an Oscar-themed gala.
What Ruckus did
- Created the whole event from scratch: planning, ideation, creatives and execution-production.
- Exclusive thematic video shooting and editing.
- Artist management, team-building activities and hotel coordination.
Event Highlights
6 Photos01 / 06Some photographs carry "Winning Together" and awards-night signage. They are treated as one event, consistent with how Ruckus's own events page presents the Kerry awards night.
14
Events
Innofest 2019
Solcen · Technology
- Work
- One-day event
- Group
- Technology exhibitions and installations
- Client note
- Solcen Technologies, now acquired by Capgemini
Work and challenge
- The event let other departments learn about the new innovations. The profile notes that Ruckus has done multiple events for Solcen; this entry covers Innofest 2019.
Approach
- A small guessing activity for attendees.
- Creatives to inspire the innovation week, and activities to engage the audience.
What Ruckus did
- Creative collaterals and setup.
- Video support.
Event Highlights
5 Photos
01 / 0515
Events
Auto Expo 2018
Bosch · Technologies and services
- Work
- Event Collaterals and set up
- Group
- Technology exhibitions and installations
- Location
- Delhi
Work and challenge
- Ideate and create from a given concept.
- Execute both textual and visual elements to support Bosch's participation in the Expo.
What Ruckus did
- Designed collaterals for Bosch's technological exposition.
- Under the automobile exposition vertical, the creatives showcased Connected, Automated and Powertrain Systems, and Electrified Mobility.
Event Highlights
2 Photos
01 / 0216
Events
Mumbai Office Wall Branding
Bosch · Technologies and services
- Work
- Office wall branding
- Group
- Office installations and experience centres
- Office
- Andheri, Mumbai
- Revamp
- October 2017
Work and challenge
- Theme-based wall branding for the Mumbai office, showing Bosch's journey and milestones from 1886 to the present day.
- The idea rested on three concepts: Bosch milestones, its current sectors, and the Bosch name built from a collage of event images and products.
What Ruckus did
- Created the "cocoon to butterfly" concept to show Bosch's journey.
- Used Bosch colours for attractive imagery.
- Built a seamless collage from several related photographs.
Event Highlights
2 Photos
01 / 02The PDF gives this entry a client and work type but no event name, so the title is descriptive.
17
Events
Chennai Office Wall Branding
Bosch · Technologies and services
- Work
- Office wall branding
- Group
- Office installations and experience centres
Work and challenge
- Revamp the Chennai office around the theme "Quality & Promise", combining Bosch colours with a rustic yet appealing look.
What Ruckus did
- Created the "Quality in Reality" concept, showing Bosch's commitment to quality through the Dabbawala Programme.
- Used Bosch colours throughout.
- Two wall-branding elements focused on the founder of Bosch and on Henry Ford.
Event Highlights
2 Photos
01 / 02The PDF gives this entry a client and work type but no event name, so the title is descriptive.
18
Events
Bosch German Day Event
Bosch · Technologies and services
- Work
- Event collaterals and creative design
- Group
- Themed events and entertainment
- Scope
- A three-month project, 60+ creatives
Work and challenge
- Bosch India's team hosted a German Day, a chance to showcase India's culture, heritage and traditions.
- A three-month project involving 60+ creatives focused on India, culture and Bosch's presence in India. The theme was left to the designer, who could choose a vibrant, colourful and dynamic look.
What Ruckus did
- Designed 60+ concept-based collaterals for the India's Germany event.
- The designs represent Bosch's journey in India, using Indian design elements.
Event Highlights
2 Photos
01 / 0219
Events
Bosch Beyond Mobility Event 2018
Bosch · Technologies and services
- Work
- Concept-based event creatives and installation
- Group
- Technology exhibitions and installations
Work and challenge
- Beyond Mobility is an ever-growing sector of Bosch.
- Deal with futuristic, technology-driven ideas, creating concept-based posters that needed original thinking and extensive ideation.
Approach
- We turned the future-facing technology brief into a visual theme, then carried it across the poster series and the installation.
What Ruckus did
- Eight concept-based, futuristic creatives, adapted to various sizes.
- Original design and theme ideation.
- A Beyond Mobility installation.
Event Highlights
3 Photos
01 / 0320
Events
Bosch Lalbagh Project 2018
Bosch · Technologies and services
- Work
- Collaterals and setups
- Group
- Technology exhibitions and installations
- Site
- Lalbagh, Bengaluru
Work and challenge
- In 2018 Bosch undertook a project of new avenues, digital installations and eco-friendliness across the Lalbagh landscape, in partnership with the government and with the aim of keeping the heritage site's sanctity.
- Ruckus needed concept-based creatives, from visual to textual content, built on key design elements and a pattern.
What Ruckus did
- Theme-based creatives and promotions for the project, based on new aerators, smart-parking installations, eco-friendly waste management and healthy outdoor activities.
Event Highlights
5 Photos
01 / 0521
Events
Bosch India Experience Centre (Bosch Museum)
Bosch · Technologies and services
- Work
- Collaterals and setups
- Group
- Office installations and experience centres
- Scope
- A three-month project, 100+ creative devices
Work and challenge
- The Experience Centre showcases Bosch technologies and the company's history as a global automotive component manufacturer. The profile describes it as the only such museum in India.
- A 360-degree approach, from basic ideation to final, approved execution.
What Ruckus did
- Created the creatives around five themes: word clouds; recreations of old Bosch advertisement posters; the life of the founder; Bosch's industrial growth; and its current range of products.
Event Highlights
8 Photos
01 / 08One project, shown with a selection of its installation photographs.
22
Events
The Orchestra Event
Bosch · Technologies and services
- Work
- Hosting a musical inspiration event
- Group
- Themed events and entertainment
- Date
- 24 March 2019
- Performers
- Stuttgart Chamber Orchestra
Work and challenge
- Create an ambience inside the Bosch campus and involve employees and Primavera children, with creatives for the event and an ice-breaker.
What Ruckus did
- Event collaterals.
- Cafeteria and canteen setup.
- Light, sound and minimal production.
- A full-fledged concert where employees, the orchestra and some Primavera children shared musical inspiration.
Event Highlights
3 Photos
01 / 0323
Events
Skill Development Centre
Bosch · Technologies and services
- Work
- Collaterals and setup
- Group
- Office installations and experience centres
- Location
- Government I.T.I., Dairy Circle, Bengaluru
Work and challenge
- The centre houses seven learning facilities and two labs developed in association with Samsung, to upskill current and future I.T.I. students.
What Ruckus did
- Event collaterals.
- Setups.
- Inauguration.
Event Highlights
4 Photos
01 / 04The PDF gives this entry a client and work type but no event name, so the title is descriptive.
Whatever the room,
make it unforgettable.
From press meets and dealer nights to museums and concerts, the common thread is a theme carried from the concept to the smallest detail on the day.
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