Exhibition design, event branding and creative for Momentive at Middle East Energy, Interphex Week Tokyo and Fakuma.
01 · Middle East EnergyDubai
02 · Interphex Week TokyoTokyo
03 · FakumaFriedrichshafenProject Overview
A global materials brand, at home on every show floor
Ruckus created exhibition design, event branding and supporting creative for Momentive at Middle East Energy in Dubai, Interphex Week Tokyo and Fakuma in Germany.
Services
- Events & Event Branding
- Branding & Graphic Design
Industry
- Manufacturing & Industrial
Platform
- Exhibition design
- Event branding
- Campaign creative
Client Momentive Performance Materials
The route
Momentive sells the same science everywhere — but an energy buyer in Dubai, a pharma engineer in Tokyo and a plastics processor in Friedrichshafen don’t walk the floor looking for the same thing. Each show got the same brand, tuned to its market.
- years of creative partnership
- 6+years of creative partnership
- countries, three show floors
- 3countries, three show floors
- services, one brand system
- 5services, one brand system
01 · United Arab Emirates
Dubai
Launching Electropren™ to the energy sector — before, during and after the show.
- Show
- Middle East Energy 2026
- Venue · Booth
- Dubai World Trade Centre · Z2 B11
- Dates
- 7–9 April 2026
- Coordinates
- 25.20° N · 55.27° E
- Time zone
- GST · UTC+4
The films
One campaign, in three acts
A countdown a month out, an invitation to the Electropren™ launch, and a highlights film after the awards — played here in sequence, as the audience saw them.
“Countdown to smarter infrastructure begins.”
Then Electropren™ silicone solutions: stronger insulation, smarter grids, superior performance.
An open lounge at the heart of the booth — in the energy sector, business is done in conversation.
Recognition
Energy Efficiency Champion Award
Middle East Energy Exhibitor Awards
Momentive’s team received the award at the show. Ruckus turned the moment into the campaign’s closing film.
02 · Japan
Tokyo
Written in Japanese from the start — the healthcare story, for a Japanese audience.
- Show
- Interphex Week Tokyo 2026
- Venue · Booth
- Makuhari Messe · 9-48
- Dates
- 20–22 May 2026
- Coordinates
- 35.65° N · 140.03° E
- Time zone
- JST · UTC+9
Collateral in the visitor’s own language
The Addisil™ product sheet and the healthcare poster were produced in Japanese — technical data, headlines and all — so the booth could be read without a translator.
03 · Germany
Friedrichshafen
An audience of engineers expects precision — the booth went from render to reality.
- Show
- 30th Fakuma
- Audience
- Plastics processing
- Dates
- 12–16 October 2026
- Coordinates
- 47.65° N · 9.48° E
- Time zone
- CEST · UTC+2
Chemistry, made visual
Brochure covers for Curalyst™ platinum-cure technology and the NEVSil™ LSR 3xx0 series turn molecules into the hero image — in Momentive’s navy and orange.
Social story from the show
One brand, three markets
Side by side
| 01Dubai | 02Tokyo | 03Friedrichshafen | |
|---|---|---|---|
| Market | UAE | Japan | Germany |
| Show | Middle East Energy | Interphex Week Tokyo | Fakuma |
| Audience | Energy & infrastructure | Pharma & healthcare | Plastics processing |
| Language | English | Japanese & English | English |
| Signature piece | The Electropren™ launch, told in three films | Brochures and posters produced in Japanese | A booth built to its render |
Six years, five disciplines
Beyond the booth
The shows are the most visible part of a longer partnership — the same team designs Momentive’s everyday communication, from social feeds to sales decks.
- 01
Social media creatives
Static, carousel, GIF and video
- 02
Exhibition booth design
From 3D render to the built stand
- 03
Product brochures
Technical products, made readable
- 04
Presentation design
Decks for sales and the show floor
- 05
Offline collateral
Posters, leaflets and booth print
One global brand.
Fluent in every market.
Exhibition design, event branding and creative for Momentive by Ruckus.
