A thoughtful website for people seeking cancer care, designed to make specialist support, treatment steps and clinic contact easier to find.
The Project
A calmer first click for cancer care
OncoVie brings surgical and gynaecological oncology care together around two specialists and one coordinated patient journey.
The website leads with reassurance, explains the clinic’s approach and care areas, and makes it easier to meet the doctors, understand the next steps and get in touch.
Services
- UX strategy
- UI/UX design
- Website design
- Website development
- Responsive design
- Content structuring
Sector
- Healthcare
- Oncology
- Mangalore
Platform
- Website
- Mobile web
Client OncoVie
Website oncovie.in (opens in a new tab)
The brief
FearReassurance
Lead with people, not procedures — the first words are “You’re not facing cancer alone.”
ConfusionClarity
Explain care as steps, plans and plain answers, never as jargon.
DistanceAccess
Put a specialist one tap away — call, WhatsApp or a short form.
The first screen
Three messages, one hero
Comfort first, then expertise, then precision — a slow carousel that answers a patient’s questions in the order they ask them. Each slide has its own portrait artwork for phones.
01 · Surgical & Gynaecological Oncology
“You’re not facing cancer alone.”
02 · Multidisciplinary Cancer Care
“Expert care, tailored to you.”
03 · Advanced Robotic Oncology
“Precision that helps you heal faster.”
The specialists
The clinic’s whole idea, made structural: each doctor has a full profile page, and every page leads back to one coordinated plan.
Dr. Ajay Kumar
Surgical Oncology · M.Ch. Surgical Oncology · FARIS (Edinburgh, UK)
Dr. Sangeetha K
Gynaecological Oncology · M.Ch. Gynaecological Oncology · FARIS (Edinburgh, UK)
One coordinated care plan
Cancer Care · Our Promise
A page that slows down
Before any service is listed, six lines arrive one at a time as you scroll — and the page deepens from mist to navy as they do. Reassurance first; information second.
- 01 / 06
A cancer diagnosis changes everything.You shouldn’t have to face it alone.
- 02 / 06
Every question deserves an answer.Every concern deserves to be heard.
- 03 / 06
Experience matters.So does taking the time to listen.
- 04 / 06
Every treatment plan beginswith understanding your story.
- 05 / 06
Evidence guides every decision.Compassion guides every conversation.
- 06 / 06
Trusted expertise.Personalised cancer care.Every step of the way.
The homepage
The whole clinic, in one calm scroll
- 01Hero
- 02Why OncoVie
- 03The specialists
- 04Our approach
- 05Areas of care
- 06Patient journey
- 07Reading
- 08FAQ
- 09Contact
Why OncoVie
Meet the specialists
Areas of cancer care
Frequently asked questions
The patient journey
The site’s own promise, drawn as a timeline: six steps, from the first call to follow-up — so nobody has to wonder what happens next.
- 01
Reach Out
A short call or form — no pressure, no obligation.
- 02
Consultation
Meet both specialists together, in person or online.
- 03
Diagnosis Review
Scans, biopsies and reports, reviewed thoroughly.
- 04
Personalised Plan
A single, coordinated treatment plan, explained clearly.
- 05
Treatment
Care delivered by the specialists you already know.
- 06
Recovery & Follow-up
Ongoing support, for as long as you need it.
Getting in touch
A specialist, one tap away
Every page ends in a next step — and none of them leads to a call centre. Each doctor can be reached directly.
Ways to reach the clinic
- Call
- WhatsApp Dr. Ajay
- WhatsApp Dr. Sangeetha
- Appointment form
- Teleconsultation
The form asks what you need
- First Consultation
- Second Opinion
- Follow-up
- Robotic Surgery Consultation
- Women’s Cancer Care
The design system
Clinical clarity, with a human pulse
Typography
You’re not facing cancer alone.
Two specialists, one coordinated care plan — guiding you with expertise, compassion, and clarity from diagnosis through recovery.
- Typeface
- DM Sans — soft, modern, legible
- Voice
- Plain words, short sentences
Two specialists, one circle — the logo already told the story.
Navy panels for the technical moments
On a phone
Built for the waiting room
Most first visits happen on a phone, often between appointments. Every section gets its own mobile layout, with the call and WhatsApp buttons always in reach.
The experience in full
Page by page
Human care,
from the first click.
Website design & development for OncoVie by Ruckus.
